Animal Anti-Cruelty League: Stop the abuse

Advertising Agency: Lowe Bull, Cape Town, South Africa

Sharkproject: Fin

"You have just finned a shark."

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump.

(Via)

Amesty International:Beijing Olympic Games 2008

Advertising Agency: DDB Warsaw, Poland

Creative Director: Jozef Dutkiewicz

Art Director: Arkadiusz Pawlik

Copywriter: Natalia Dudek

Amnestey International:Doors

International Amnesty:Tear down Guantanamo

tearitdown.org

Maine Channel:Amnesty International

plain,simple and to the point.

Fundación para la adopción, apadrinamiento y defensa de los animales

"In order to make a fur coat, 120 young animals are needed."

Advertiser:f.a.a.d.a.
Agency:Contrapunto Barcelona

Genital Mutilation

an old one that never loses its touch:

"Wet your finger and rub to find out what millions of women feel"
After following the instructions, thanks to a special ink, the word NADA (nothing) appears underneath.
Text back of card: "Over two million girls suffer genital mutilation every year".

Words of an abused child

a poem that's been circulating the web for a few days now, concerning child abuse.i know it's not a print ad, but it still works well

child abuse!
My name is Sarah
I am but three,
My eyes are swollen
I cannot see,

I must be stupid
I must be bad,
What else could have made
My daddy so mad?

I wish I were better
I wish I weren't ugly,
Then maybe my mummy
Would still want to hug me.

I cant do a wrong
I cant speak at all
Or else im locked up
All day long.

When im awake im all alone
The house is dark
My folks arent home

When my mommy does come home
I'll try and be nice,
So maybe ill just get
One whipping tonight.

I just heard a car
My daddy is back
From Chariles bar.

I hear him curse
My name is called
I press myself
Against the wall

I try to hide
From his evil eyes
Im so afraid now
I'm starting to cry

He finds me weeping
Calls me ugly words,
He says its my fault
He suffers at work.

He slaps and hits me
And yells at me more,
I finally get free
And run to the door
Hes already locked it
And i start to bawl,

He takes me and throws me
Against the hard wall
I fall to the floor
With my bones nearly broken,
And my daddy continues
With more bad words spoken,

"Im sorry!", I scream
But its now much to late
His face has been twisted
Into a unimaginable shape

The hurt and the pain
Again and again
O please God, have mercy!
O please let it end!
And he finally stops
And heads for the door
While i lay there motionless
Sprawled on the floor

My name is Sarah
I am but three,
Tonight my daddy
Murdered me!

Amnesty International

"Burn the rope"

Amnesty International

Humiliation.
Medieval method of torture, from about 1250 to 2006.
When will th Middle Ages be over?

Mock Execution
Spain, 16th Cent. - Germany, 20th Cent. - Abu Greib, 2005
When will th Middle Ages be over?

The torturer
1139-2006
When will th Middle Ages be over?

Humans for animals

"Don't treat others the way you don't want to be treated"

Amnesty International

"It's not being happening here, but Now"

amnesty.org

Stop testing cosmetics on animals

"Don't use products that support this savagery"

lavera.de

Amnesty International Torture

"It's torture.No matter what George Bush calls it!"

Amnesty International