Animal Anti-Cruelty League: Stop the abuse

Advertising Agency: Lowe Bull, Cape Town, South Africa

Greenpeace:Wildlife War

"Whose side are you on?"
Advertising Agency: DENTSU, Beijing, China

Sharkproject: Fin

"You have just finned a shark."

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump.

(Via)

Stop global warming

A must-see video!



(via)

WWF: Blood

"Don't buy exotic animal souvenirs."

Advertising Agency: LOWE GGK, Warsaw, Poland
Creative Directors: Kinga Grzelewska, Marcin Nowak
Art Directors: Giedymin Jabłoński, Maciek Trybek
Copywriter: Patryk Michon
Photographer: Igor Omulecki

National Forum for the Defense and Protection of Animals

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff

WWF: The other way around

"In order to create an awareness about the animal extinction led by humans persecution over 500 years. This stunt was based in one simple question: What if it was the other way around? This resulted in transforming a subway passageway into an animal shooting range. Only, this time the animals had the guns. Each gun was equipped with an infrared sensor that triggered the sound of gunfire as someone walked by."

Agency: Ogilvy Beijing, China.
(via:DirectDaily)

Greenpeace:Join the fight (part 2)

"with what we can, until we can"

"if you have courage you are the majority"

Greenpeace:Join the fight

"When the laws are silent, our strength speaks. Join the fight!"

Client:GreenPeace.cl
Advertising Agency:Leo Burnett Santiago,Chile

WWF:Deforestation

"Deforestation in China threatens giant pandas"

Advertising Agency: The Name, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Emanuele Pulvirenti
Copywriter: Filippo Testa

Greenpeace: Handbag

Advertising Agency: dentsu, Beijing, China
Creative Director / Art Director: Lianfeng Zheng

Life Circle

"Only breaking a branch yet breaks a life cycle."

Advertising Agency: BBDO Indonesia

Fundación para la adopción, apadrinamiento y defensa de los animales

"In order to make a fur coat, 120 young animals are needed."

Advertiser:f.a.a.d.a.
Agency:Contrapunto Barcelona

Greenpeace: Whaling

Here's an ad that words are better spoken through images:




Saatchi & Saatchi, Poland
Art Director: Bożena Ślaga
Copywriter: Radosław Kotapka
Creative Director: Max Olech

Portuguese Animal Rights League: Animal Circuses

"Animals are not clowns."

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis

Save Wildlife

"Give a hand to wildlife"

for years these paintings from Guido Daniele would travel around the web. Now an advertising agency from Switcherland ( Saatchi & Saatchi Simko) have turned these portraits into ads for wwf.Impresive!

ACAP: Sharks

The name of the restaurant translates to "King of shark's fins"
Subtitle: “Every year, more than 100 million sharks are slaughtered by pretentiousness.”

Advertiser:ACAP
Agency:JWT Shanghai

Animalesty International

animalaid.org.uk

IFAW: Whaling

"Disgusting, isn't it?"

WWF Dog Protection

"Save his life.Save yourself"