Try Smoking

"There is an easier way of committing suicide...Try smoking"

Liga Contra el Cáncer

Agency: Ogilvy, Perú
(via)

CONAC

"Smoking isn't just suicide. It's murder."

Advertising Agency: DRAFT FCB + IDB

Creative Director: Rodrigo Gómez

Art Director / Illustrator: Paulino Caffarena

Copywriter: Gustavo Hernandez

Presidencia de la Republica de Colombia: Cancer

"If you light up, you die."

Advertising Agency: ToroVazquezMora / Fischer America, Colombia
Creative Director: Jaime Cueto
Art Directors: Sergio Becerra, Andrés Mejía
Copywriter: Sebastián González
Illustrator: Robert Paz
Photographer: Javier Crespo