Orange:Drive and Call

"Text messaging while driving prevents you from seeing what really matters."

Advertising Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel
Executive Creative Director: Gideon Amichay
Creative Directors: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba
Art Director: Asaf Covo
Account Supervisors: Merav Harel, Merav Greenstein
Other Credits: Noam Manella, Hilla Tamir, United Media

Drink Tap

"Tap water and bottled water are almost
identical, except the EPA holds tap water
to stricter standards than the FDA does
bottled water. Drink tap. tappening.com"
"Many bottled waters are simply tap water
wrapped in a plastic bottle. Plastic bottles
that drain our natural resources and harm
our environment. Drink tap. tappening.com"
"Tap water and bottled water are almost
identical, except the EPA holds tap water
to stricter standards than the FDA does
bottled water. Drink tap. tappening.com"

Tappening.com

Thanx to Fern M. E. for submitting these via e-mail

ADESF - Smoking

"Stop consuming your body"
ADESF - Associação de Defesa da Saúde do Fumante

Thanx to Peter K. for submitting these via e-mail

The Rainforest Massacre

"250 000 hectares of rainforest are mown down every week.
Preserve forests by only buying wood that carries the FSC label."

a million thanx to the Art director Reza B. for submitting this ad via e-mail.

Advertising Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Photographer: Vincent Dixon
Retouching: Studio Kilato
Art buyer: Flore Silberfeld
Account Supervisor: Sandrine Bissoulet

Published: May 2008